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Godiva Chocolatier

Proposed Lunar Year Package

CLIENT – 

 

Godiva Chocolatier, a manufacturer of premium fine chocolates. Founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honor of the legend of Lady Godiva. Godiva headquarters is in New York City and every year Godiva will offer a limited edition lunar year collection to honor the year of the dog coming up in 2018. The Lunar year is the time of gift giving so this will make a perfect gift for friends and family. This is a celebration of the Asian community which draws families and friends together. People will have opportunities to learn about other cultures and to develop positive attitudes toward cultures other than their own.

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OBJECTIVES –

 

Opportunity for a proposed limited edition Lunar Year collection for the upcoming Year of The Dog in 2018. The style guide will include the use of the color red because it represents good fortune while yellow represents good luck. The Lunar Year collection will include a dog illustration because 2018 is the year of the dog. A die-line illustration will be included to create a prototype package.